Christian Kurz

Hi, I'm Christian Kurz. I specialize in understanding media audiences globally.

Christian Kurz's Bio:

Christian Kurz's Experience:

• Senior Vice President, Research, Insights and Reporting at Viacom International Media Networks

  January 2015 - Present

• Vice President, Research, Insight and Reporting at Viacom International Media Networks (VIMN)

  October 2011 - December 2014

• Senior Director, International Research and Insights, Nickelodeon/MTVN Kids & Family Group at Viacom International Media Networks (VIMN)

  January 2011 - October 2011

• Director, Research - Insight - Innovation, EMEA - Emerging Markets at Discovery Communications

  February 2009 - January 2011

  Drive the expansion and localisation of the EMEA - Emerging Markets (EM) businesses through providing consumer-based strategic guidance and establishing a solid knowledge base on the EM countries for the first time in the organisation's history. Deliver strong thought leadership in crafting and implementing research with a view to shaping and underpinning a consumer-centric expansion strategy, enabling the programming and marketing teams to tailor products and messages more effectively and translating insights into actionable strategy recommendations to the benefit of the distribution and ad-sales businesses. Responsible for all research and insight activities across currently 9 channel brands in the 92 markets with a strong focus on Russia, South Africa and the Balkan countries including Bulgaria, Serbia and Slovenia.

• Director Brand Strategy and Marketing Research - EMEA at Disney-ABC Networks Group

  February 2007 - February 2009

  Drive the creation of an integrated European consumer and brand insight hub for senior management and their teams on the worldwide, pan-European and local country levels to guide strategy and ensure corporate and channel brand fit. Direct all research for The Walt Disney Company's Kids and Teen Television properties to inform the performance, growth and development of the 7 channel and core programme/franchise brands across the Disney Channels EMEA and Jetix Europe organisations. Inform the significant transition of the branded channels business from a subscriber revenue based premium-channels model to a franchise property and ad-sales/sponsorship driven commercial enterprise by creating insights and translating them into actionable recommendations.

• Director, Television Research - Europe, Middle East & Africa at Warner Bros. International Television

  November 2002 - February 2007

  Setting up the London based research and insight function as part of the Marketing department originally as Marketing Research Manager in order to provide senior management and clients as well as other Warner Bros. and Time Warner entities with TV market knowledge on the UK and continental Europe, international research expertise and translating this information into recommendations as well as providing strategic insights into consumers and the industry in order to drive the core commercial success of the business.

• International Media Research Executive at Initiative Media Futures, London, UK

  March 2002 - October 2002

• Consulting Associate at Frank N. Magid Associates, International Division, London, UK

  May 2001 - March 2002

• Mediaresearcher at Austrian Broadcasting Corporation ? ORF Mediaresearch, Vienna, Austria

  October 2000 - April 2001

• Media Manager at Waterfall Communications Inc., New York, United States

  March 1999 - June 2000

• Programme / Mediasales Researcher at Granada Media Group, London, United Kingdom (now ITV Plc.)

  February 1998 - February 1999

• Executive at Uniforce

  1996 - 1998

Christian Kurz's Education:

• The Chartered Institute of Marketing, London, United Kingdom

  CIM Postgraduate Diploma

• University of Economics and Business Administration Vienna, Austria

  MA
  Concentration: Business Management (Marketing, Media-TV, Retail)

• University of Westminster

  BA (Hons.)
  Concentration: Business, Marketing, Retail

Christian Kurz's Interests & Activities: